The next arms race in advertising won’t be fought over who hires the most creatives or opens the largest Cannes beach. It will be fought over who owns the technology that powers the future of marketing.
Tech
The resurgence of vinyl records, CDs, film cameras, and printed books isn’t really about nostalgia. It’s a reaction to digital abundance and a reminder that convenience isn’t always the same thing as value.
The future of marketing will be shaped by technology. The brands that win, however, will be the ones that remember technology was never the point. People were.