The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
Read MoreAs AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Jenna Bromberg inherits one of America’s most recognizable fast-food brands, but recognition is no longer translating into growth
The next competitive advantage won’t come from making packaging greener. It will come from making sustainability invisible to the consumer experience.
Read MoreAI agents, creator partnerships and commerce dominated the week’s conversations, while attention, trust and human experience kept complicating the technology story. For marketers, the question was how to turn new capabilities into work that earns its budget.
Four days, hundreds of speakers and far too many competing ideas. Here is where modern marketers should actually spend their time.
Consider this our slightly more productive version of an out-of-office message.
AI assistants, private conversations, podcasts, communities, creators and word-of-mouth are creating a marketing environment where influence is expanding precisely where measurement struggles to follow.
B2B marketers face longer sales cycles, larger buying committees, invisible decision-makers and customers increasingly researching through AI before ever speaking to a salesperson.
Now that machines can reproduce the language, imagery and imperfections brands once used to signal “real,” marketers need to confront a harder question: what does authenticity actually mean when anyone can manufacture its appearance?
