The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
Read MoreAs AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Jenna Bromberg inherits one of America’s most recognizable fast-food brands, but recognition is no longer translating into growth
The next competitive advantage won’t come from making packaging greener. It will come from making sustainability invisible to the consumer experience.
Read MoreAs automation, artificial intelligence, and digital communication reshape the advertising industry, the ability to build genuine human relationships may become the most valuable business skill of all.
TikTok’s latest AI announcement signals a major shift toward agentic media buying, but advertisers may be underestimating the importance of data quality, fraud prevention, and human oversight.
AI search, privacy-first browsing, and alternative search engines are changing how consumers discover products and services. For marketers, the opportunity is no longer just about optimizing Google Ads—it is about understanding the future of search itself.
As advertisers seek greater clarity, efficiency and control, curated environments are becoming the connective tissue between buyers and publishers, reshaping where decisioning happens and redefining what efficient programmatic infrastructure looks like.
