AI agents, creator partnerships and commerce dominated the week’s conversations, while attention, trust and human experience kept complicating the technology story. For marketers, the question was how to turn new capabilities into work that earns its budget.
Tag: Advertising Week
Four days, hundreds of speakers and far too many competing ideas. Here is where modern marketers should actually spend their time.
Consider this our slightly more productive version of an out-of-office message.
As creators move from campaign assets to genuine business partners, bringing them deeper into advertising’s biggest industry gatherings could reshape how brands develop ideas, build partnerships and understand audiences.