AI has made personalization more powerful, but it has also made the machinery behind it much harder for consumers to ignore. As people begin making spending decisions based on how brands use their data, transparency is shifting from a compliance exercise into a genuine source of trust, differentiation and pricing power.
Tag: agentic ai
TikTok’s latest AI announcement signals a major shift toward agentic media buying, but advertisers may be underestimating the importance of data quality, fraud prevention, and human oversight.