Cannes Lions remains advertising’s biggest global gathering, but this year’s festival highlighted a growing disconnect between what the industry celebrates and what marketers actually need.
Tag: Cannes Lions
The biggest lesson from Wednesday is that Cannes 2026 feels markedly more mature than recent editions. At least the discussions are anyway.
For all the discussion surrounding algorithms, automation, and machine intelligence, Cannes Lions 2026 increasingly feels like a festival focused on humanity.
There are plenty of companies that talk about creativity. There are fewer that consistently invest in it. And then there is AB InBev, a company that has spent the better part of a decade proving that creativity is not a department, a campaign, or an annual awards strategy. It is an operating system.
If you spent the past year reading LinkedIn, you might have expected Cannes Lions 2026 to feel like one giant AI conference with a few advertising awards squeezed in between.
Why Creative Effectiveness Matters More Than Ever Every June, the advertising industry gathers at the Cannes Lions International Festival of Creativity to celebrate the world’s most innovative campaigns. Brands, agencies, media companies,…