Rising carrier costs are turning fulfillment into a marketing issue, because the promises brands make before the checkout are increasingly being tested by what happens after it. As holiday volumes rise and shipping becomes more expensive, the winners may be the retailers that treat logistics as part of the customer experience rather than an invisible function sitting behind it.
Tag: Holiday 2026
The summer of 2026 is unlikely to deliver an economic rebound strong enough to solve those problems on its own, and the holiday season promises to be one of the most fiercely contested in years.