As advertising costs surge during the World Cup final, smaller brands face their toughest media environment of the year. Yet the data suggests that relevance, creative agility, and authentic content remain more powerful competitive advantages than simply spending more.
Tag: Meta
Agencies spent the better part of two decades convincing clients that marketing expertise could be measured in hours, priced like labor and purchased from whoever offered the lowest rate, and the consequences of that decision are only now becoming impossible to ignore.