BMW’s Spider-Man promotion isn’t drawing criticism because it’s advertising a movie. It’s drawing criticism because it violates one of the last places consumers still expected to control: their own car.
Tag: spider-man
The biggest story surrounding Spider-Man: Brand New Day isn’t its record-breaking opening weekend. It’s how the brands inside the movie reveal a fundamental shift in entertainment marketing, where partnerships have become part of the storytelling rather than interruptions around it.