Jenna Bromberg inherits one of America’s most recognizable fast-food brands, but recognition is no longer translating into growth
AI agents, creator partnerships and commerce dominated the week’s conversations, while attention, trust and human experience kept complicating the technology story. For marketers, the question was how to turn new capabilities into work that earns its budget.
Consider this our slightly more productive version of an out-of-office message.
B2B marketers face longer sales cycles, larger buying committees, invisible decision-makers and customers increasingly researching through AI before ever speaking to a salesperson.
Today, the CMO role is increasingly responsible for understanding what the world wants from the company in the first place, turning marketing leadership into something much closer to business leadership itself.
As creators move from campaign assets to genuine business partners, bringing them deeper into advertising’s biggest industry gatherings could reshape how brands develop ideas, build partnerships and understand audiences.
Gen Z’s willingness to question workplace change is often framed as resistance, but for marketers it may be something much more useful: a live read on whether an organization’s internal story actually matches the one it tells the outside world.
Rising carrier costs are turning fulfillment into a marketing issue, because the promises brands make before the checkout are increasingly being tested by what happens after it. As holiday volumes rise and shipping becomes more expensive, the winners may be the retailers that treat logistics as part of the customer experience rather than an invisible function sitting behind it.
The industry does not have an attention problem nearly as much as it has a desirability problem, and no amount of targeting technology can make people care about something that was never interesting enough to deserve their time.
The appointment of Tariq Hassan to the newly created role of Chief Marketing and Customer Growth Officer offers a useful glimpse at where the CMO function is heading, as brand building, customer experience, digital engagement and commercial growth increasingly become parts of the same job.