As advertisers demand stronger ROI, better media quality, and measurable business outcomes, programmatic curation is evolving from inventory packaging into an AI-powered engine for advertising performance. Few concepts have gained momentum in…
How Incrementality, iROAS, and Causal Measurement Are Replacing Traditional Marketing Attribution For years, consumer packaged goods (CPG) marketers have been taught that strong Return on Ad Spend (ROAS) is the clearest indicator…