New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreEvery company now has access to the same AI tools. The competitive advantage is shifting away from technology and toward culture, trust, and whether organizations are willing to let employees rethink how work gets done.
The World Cup’s biggest sponsors owned the official rights, but they didn’t own the tournament’s attention. The smartest brands proved that understanding how culture moves can be more valuable than simply buying the biggest media package.
Most brands spend their lives chasing relevance. Pokémon spent thirty years building an ecosystem that continually recruits new audiences, rewards existing fans, and proves that the strongest brands aren’t campaigns—they’re worlds people choose to live inside.
Not every cultural moment needs another celebrity, another sponsor integration, or another excuse to interrupt the thing people actually came to see.
New research suggests consumers are ready to reward brands that recognize them, yet most marketing still feels generic. The loyalty gap may not be about points or perks, but about the growing disconnect between customer data and customer experience.
As economic uncertainty reshapes consumer behavior, the jewelry industry is revealing a broader marketing truth. Brands are finding that long-term demand is built less on chasing the next viral trend and more on reinforcing products, stories, and positioning that customers already trust.
