New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreThe publishers that thrive over the next decade will not be the ones squeezing every possible impression out of every page. They will be the ones willing to sacrifice short-term inventory in exchange for long-term trust, stronger attention, and advertising that readers do not immediately want to avoid.
A new study found that 74% of viral finance TikToks come from creators with no stated financial qualifications. The problem extends well beyond investing because it highlights a growing challenge for marketers operating in an economy where attention has become easier to earn than credibility.
Economic uncertainty has turned Halloween, Back-to-School, and the holiday shopping season into exercises in consumer confidence rather than consumer demand. For marketers, the biggest challenge isn’t convincing people to shop. It’s convincing them that your brand deserves a place in increasingly scrutinized budgets.
Netflix gets cultural credibility, Condé Nast gets distribution at scale, and advertisers get something far more complicated than either side is admitting.
Xbox’s ad-supported cloud gaming tier is not a pricing experiment. It is a signal that gaming is about to behave a lot more like media, and a lot less like a closed ecosystem.
California and the European Union will introduce major AI transparency requirements on August 2, while New York has already begun regulating advertisements featuring synthetic performers. Together, the laws create a growing compliance puzzle without establishing a universal standard.
