New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreAI has made personalization more powerful, but it has also made the machinery behind it much harder for consumers to ignore. As people begin making spending decisions based on how brands use their data, transparency is shifting from a compliance exercise into a genuine source of trust, differentiation and pricing…
The 2026 World Cup will deliver record audiences and billions in advertising demand, but traffic alone does not guarantee publisher revenue. As global attention concentrates in real time, the tournament is becoming a stress test for the systems, technology and decision-making infrastructure that turn audience scale into money.
AI is giving marketers unprecedented power to understand, predict and optimize human behavior, but the bigger question is what they choose to optimize. As marketing evolves from persuasion into systems design, the industry must decide whether AI will simply make extraction more efficient or help create value for everyone participating…
TikTok’s latest AI safeguards reveal the next major platform battle: protecting human creativity from the economics of infinite content.
Military audiences have long been treated as a niche, but their real value reveals a much bigger shift in marketing: targeting a community is easy, while earning its trust is becoming the true competitive advantage.
Taylor Swift’s wedding announcement started with one message in one physical place, then let the internet do the distribution. For marketers obsessed with reach, targeting and endless content, the real lesson may be that scarcity still creates attention.
