New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreStrategy has become the default answer to almost every brand and leadership problem, but the real issue may sit one level deeper. If the market does not understand who you are, no amount of tactical optimization can make it properly value what you do.
Affiliate marketing was built around links, clicks and conversion paths, but TikTok is quietly replacing that infrastructure with something far more powerful: creators, algorithms and commerce experiences that barely feel like marketing at all.
Cannes Lions remains advertising’s biggest global gathering, but this year’s festival highlighted a growing disconnect between what the industry celebrates and what marketers actually need.
Falling token costs may prove far more important than the next breakthrough model, determining whether AI remains a specialist tool or becomes the infrastructure that powers every campaign, customer interaction, and business decision.
Consumers no longer think about wellness as a separate purchase decision. The companies that recognize this shift first will build ecosystems around consumers, while everyone else continues defending categories that matter less every year.
As social platforms extend every sporting moment beyond the final whistle, the brands generating the greatest value are those that become part of the narrative rather than simply appearing alongside it.
