New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreThe era of competing for attention is giving way to a far more valuable battle for trust. As AI floods every channel with limitless content, the brands that will stand apart won’t be the loudest—they’ll be the most credible. Here’s why employee expertise, authentic storytelling, and human authority are becoming…
The summer of 2026 is unlikely to deliver an economic rebound strong enough to solve those problems on its own, and the holiday season promises to be one of the most fiercely contested in years.
Enterprise AI has reached a turning point. The challenge is no longer adopting new tools, but managing the governance, data quality and operational complexity that determine whether AI delivers measurable business value. Organizations that solve that problem won’t just control costs—they’ll build a lasting competitive advantage.
The best brand campaigns don’t tell consumers what America is. They remind people what America can be.
The next arms race in advertising won’t be fought over who hires the most creatives or opens the largest Cannes beach. It will be fought over who owns the technology that powers the future of marketing.
AI search has fundamentally changed how brands are discovered. Success is no longer determined by keyword rankings alone, but by whether AI systems trust your brand enough to cite it. As marketers rethink SEO for the age of ChatGPT, Gemini and Perplexity, building authority across the open web has become…
