New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreSeattle gave Starbucks its identity. Somewhere along the way, the company stopped acting like it remembered where it came from.
As synthetic creators flood social media and AI-generated endorsements become harder to distinguish from reality, the FTC is making one thing clear: the future of influencer marketing will depend as much on transparency as creativity.
Every marketing revolution creates a new optimization race. Search engine optimization reshaped the web. Performance marketing transformed media buying. Now brands are scrambling to optimize for AI discovery. But before marketers ask how to rank in ChatGPT or Claude, they should ask a more important question: Are they optimizing for…
For decades, market intelligence platforms have required professionals to leave their workflow, search for answers and translate data into decisions. AI is reversing that model. The next generation of competitive intelligence won’t live inside a platform—it will live wherever decisions are being made.
Many organizations believe they’re becoming AI companies because they’ve deployed chatbots, copilots and generative AI tools. In reality, most are simply layering new technology onto operating models designed for a pre-AI world. The businesses that will lead the next decade won’t just adopt AI—they’ll reinvent how they work around it.
Companies spend billions developing leaders, yet many overlook the one capability that determines whether strategy, culture and performance succeed or fail: the ability to recognize their own blind spots. In an era where trust has become a competitive advantage, leadership begins with managing yourself before you manage anyone else.
