New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreAs Gap, Starbucks and Staples turn employees into creators, brands are discovering a powerful new source of credibility in an increasingly synthetic media environment — but scaling authenticity without destroying it may prove to be the real challenge.
As major platforms move to label, demote or restrict wholly AI-generated content, a new rule of digital marketing is emerging: AI can amplify creativity, but it cannot replace the human signal that makes content worth seeing.
As B2B buyers do more research before ever speaking to sales, video, YouTube and thought leadership are becoming critical parts of the buying journey, shifting lead generation from capturing prospects to helping them make better decisions.
If the measure of great sponsorship is not simply how often a brand appeared but how successfully it became part of the experience itself, AB InBev has the strongest claim to being the defining marketer of the 2026 World Cup.
For marketers, the more important question is not whether other brands can copy Rockstar, but what happens when the distinction between the thing being marketed and the media people choose to consume starts disappearing.
Niles represents an attempt to turn nearly 25 years of accumulated brand weirdness into intellectual property of its own, and there may be few brands better suited to pulling it off.
