New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreMarketing doesn’t have a measurement problem because it lacks data. It has a measurement problem because it keeps asking the wrong metrics to answer the wrong questions.
AI hasn’t killed search. It has broken the way marketers have measured it for the past two decades, forcing the industry to rethink what visibility actually means when answers are generated instead of retrieved.
Gaming has become one of the most competitive businesses in entertainment, yet many studios are still measuring success with metrics that reveal very little about whether anyone will actually play their game.
The 2026 FIFA World Cup did not create America’s soccer boom. It confirmed one that had already been quietly building through television, streaming, and storytelling.
The agency industry’s biggest disruption may not come from AI. It may come from founders who have stopped accepting that bigger automatically means better.
For the first time in generations, alcohol is no longer central to how young adults build identity, community, or status, leaving marketers with a challenge that branding alone cannot solve.
