Four days, hundreds of speakers and far too many competing ideas. Here is where modern marketers should actually spend their time.
AI-powered search is changing visibility from a battle for rankings into a battle for inclusion, authority and brand meaning. As generative platforms increasingly answer questions instead of simply serving links, marketers need to think beyond SEO and build a connected strategy spanning content, PR, social, brand and the wider information ecosystem.
KitKat’s partnership with Candy Crush Saga offers a useful case study in what happens when brands stop treating collaboration as a media shortcut and start treating it as a creative discipline, building an experience around a shared consumer truth rather than simply placing two familiar logos beside each other.
Cannabis has spent years waiting for regulation, platforms and consumers to catch up with the industry. In 2026, the bigger challenge is becoming clear: legalization can create a market, but only marketing discipline can create enduring brands.
The next competitive advantage will come from understanding how work actually gets done.
As major platforms move to label, demote or restrict wholly AI-generated content, a new rule of digital marketing is emerging: AI can amplify creativity, but it cannot replace the human signal that makes content worth seeing.
Gianni Infantino’s relationship with Donald Trump, the bizarre FIFA Peace Prize and an aborted attempt to sell a stake in World Cup commercial rights illustrate what happens when institutional stewardship starts looking like personal empire building.
A new study found that 74% of viral finance TikToks come from creators with no stated financial qualifications. The problem extends well beyond investing because it highlights a growing challenge for marketers operating in an economy where attention has become easier to earn than credibility.
Xbox’s ad-supported cloud gaming tier is not a pricing experiment. It is a signal that gaming is about to behave a lot more like media, and a lot less like a closed ecosystem.
Consumers haven’t stopped spending, despite years of inflation and economic uncertainty. They’ve simply become far more selective about what deserves their money, leaving brands stuck in the middle with fewer places to hide.