New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreAs artificial intelligence reshapes marketing operations and technology becomes increasingly commoditized, agencies are searching for new ways to differentiate themselves. The answer may not lie in better platforms, faster production or more sophisticated automation, but in something the industry has quietly undervalued for years: the strength of the relationships between…
Artificial intelligence is rapidly commoditizing the production of marketing. As every brand gains access to the same tools and the same efficiencies, competitive advantage is shifting toward something much harder to automate: creating experiences that people genuinely choose to remember.
As marketing teams face increasing pressure to produce more content with fewer resources, webinars are being redefined from isolated lead-generation events into long-term content assets.
The opening of the DMA Awards 2026 reflects a broader shift taking place across the marketing industry. As brands face growing pressure to prove business impact, the campaigns receiving the highest recognition are increasingly those that combine creative excellence with measurable commercial outcomes.
For decades, local newspapers quietly served as one of the most effective accountability mechanisms in business, rewarding companies that invested in their communities while exposing those that failed to live up to their promises. New research suggests that as local journalism continues to disappear, the incentives behind corporate social responsibility…
Influencer marketing has matured into one of the industry’s most effective advertising channels, but its regulatory framework is evolving just as quickly. As the FTC increases enforcement and undisclosed sponsorships continue making headlines, brands are discovering that creator compliance is no longer simply a matter of best practice—it has become…
