The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
Read MoreAs AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Jenna Bromberg inherits one of America’s most recognizable fast-food brands, but recognition is no longer translating into growth
The next competitive advantage won’t come from making packaging greener. It will come from making sustainability invisible to the consumer experience.
Read MoreMcDonald’s wants to turn its restaurants, screens, app and customer relationships into a billion-dollar advertising business. The bigger story for marketers is that retail media is rapidly becoming something much larger than retail.
Marketers are being told to move faster, automate more and rebuild everything around AI, often by people with something to sell. The real competitive advantage may be knowing which advice to ignore.
Gen Z’s willingness to question employers, challenge decisions and demand greater transparency is often framed as a workplace problem. For marketers, it may be something far more valuable: an early warning system for how expectations around brands, institutions and authority are changing.
Today, the CMO role is increasingly responsible for understanding what the world wants from the company in the first place, turning marketing leadership into something much closer to business leadership itself.
Converse’s withdrawn campaign demonstrates an uncomfortable reality of modern advertising: audiences encounter the finished image without access to the intentions behind it. For marketers, that makes cultural awareness, visual scrutiny and the ability to respond thoughtfully more important than ever.
Something strange is happening to modern branding: companies have never had more tools for expressing themselves, yet increasingly they seem to be expressing themselves in exactly the same ways. The problem goes deeper than AI-generated creative, because an entire marketing ecosystem built around optimization, templates, best practices and measurable performance…
