The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
Read MoreAs AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Jenna Bromberg inherits one of America’s most recognizable fast-food brands, but recognition is no longer translating into growth
The next competitive advantage won’t come from making packaging greener. It will come from making sustainability invisible to the consumer experience.
Read MoreMarketing was built around campaigns because media was scarce, production was expensive and audiences could reliably be assembled around moments. None of those conditions still hold, yet brands continue organizing their budgets, agencies and creative processes around a model increasingly incompatible with how attention actually works.
Gen Z’s willingness to question workplace change is often framed as resistance, but for marketers it may be something much more useful: a live read on whether an organization’s internal story actually matches the one it tells the outside world.
The biggest risk is no longer that TikTok disappears from America, but that changes to its algorithm, commerce ecosystem or culture gradually make it less like the platform that became indispensable in the first place.
Canva’s biggest impact on marketing has not been making design easier, but making design more available. By lowering the cost, complexity and intimidation factor of producing competent creative work, it has given smaller teams, independent businesses and non-designers access to capabilities that were once locked behind bigger budgets, specialist software…
Rising carrier costs are turning fulfillment into a marketing issue, because the promises brands make before the checkout are increasingly being tested by what happens after it. As holiday volumes rise and shipping becomes more expensive, the winners may be the retailers that treat logistics as part of the customer…
The first phase of workplace AI inequality was measured by adoption, but the next will be measured by opportunity. If some employees are given greater freedom to automate workflows, access valuable data and redesign how work gets done, today’s experimentation gap could quietly become the leadership gap of tomorrow.
