The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
Read MoreAs AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Jenna Bromberg inherits one of America’s most recognizable fast-food brands, but recognition is no longer translating into growth
The next competitive advantage won’t come from making packaging greener. It will come from making sustainability invisible to the consumer experience.
Read MoreCarl’s Jr. could have advertised its new burger with another close-up of melting cheese and a price splashed across the screen. Instead, Angus Maximus became the centerpiece of a Roman spectacle, demonstrating why the size of the creative idea doesn’t have to match the size of the marketing proposition.
Marketers have spent years optimizing creative for clicks, views and hooks, but new performance data suggests the ads winning the attention economy can be remarkably bad at winning the actual economy.
The AI industry is beginning to contemplate something that seemed unthinkable during the technology’s frantic acceleration: deliberately slowing down. For marketers, a pause at the frontier could be less of an innovation crisis than an opportunity to finally turn years of experimentation into something resembling strategy.
As creators move from campaign assets to genuine business partners, bringing them deeper into advertising’s biggest industry gatherings could reshape how brands develop ideas, build partnerships and understand audiences.
AI-powered search is changing visibility from a battle for rankings into a battle for inclusion, authority and brand meaning. As generative platforms increasingly answer questions instead of simply serving links, marketers need to think beyond SEO and build a connected strategy spanning content, PR, social, brand and the wider information…
As AI makes email faster, cheaper and virtually limitless to produce, the real advantage for B2B marketers is shifting from volume to judgment. Smarter targeting, stronger intent signals and knowing when not to send may ultimately matter more than anything AI can write.
