The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
Read MoreAs AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Jenna Bromberg inherits one of America’s most recognizable fast-food brands, but recognition is no longer translating into growth
The next competitive advantage won’t come from making packaging greener. It will come from making sustainability invisible to the consumer experience.
Read MoreCreator marketing measures almost everything that happens after content goes live, from views and engagement to clicks and conversions, yet one of the clearest signals of whether a partnership actually worked is routinely ignored. As creator budgets grow and marketers face greater pressure to prove their value, rehire rate could…
The industry does not have an attention problem nearly as much as it has a desirability problem, and no amount of targeting technology can make people care about something that was never interesting enough to deserve their time.
In an era where almost every brand can operate its own channel, programming and community, the smarter question is no longer how to buy more attention, but how to create something people might voluntarily come back for.
If brands optimize Reddit for machines aggressively enough, they could contaminate the human conversation that made it valuable to those machines in the first place.
Marketers have spent years trying to build a single view of the customer, but AI is making that ambition simultaneously more achievable and less interesting.Â
KitKat’s partnership with Candy Crush Saga offers a useful case study in what happens when brands stop treating collaboration as a media shortcut and start treating it as a creative discipline, building an experience around a shared consumer truth rather than simply placing two familiar logos beside each other.
