New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreConsumers are not simply spending less because of economic uncertainty. They are spending more time deciding, questioning, and validating every purchase they make. For marketers, the emerging trust recession may prove to be a far greater challenge than inflation because attention alone no longer drives conversion when confidence has become…
Gaming audiences have always been early adopters of new media behaviors, making them a powerful indicator of where marketing is headed next. As content becomes easier to discover but harder to remember, publishers and brands alike are learning that long-term success depends less on capturing attention than on earning it…
The biggest marketing opportunity at the FIFA World Cup isn’t found in packed stadiums or overflowing sports bars. It lies in understanding how the tournament reshapes consumer purchasing behavior, shifting demand between retailers, channels, and occasions in ways that many brands still fail to recognize.
Privacy regulation is no longer a regional compliance issue. As Europe continues to reshape expectations around data collection, AI governance and consumer consent, U.S. brands will need to rethink how they build trust, measure performance and create marketing strategies that can succeed in a more privacy-conscious world.
AI is supposed to help people discover what matters. If it keeps reinforcing yesterday’s sports hierarchy, marketers investing in women’s sports could find themselves fighting the algorithm instead of reaching the audience.
In a world where every brand is rushing to embrace AI, Polaroid has done something far more creative: it has made the case for being unapologetically human.
