New consumer research reveals a growing divide between AI-powered discovery and purchasing decisions, suggesting that brand recognition may become even more valuable as algorithms reshape how people shop.
Read MoreCreator marketing has become a permanent fixture in brand strategy, but the industry is still treating campaigns as temporary investments. The real value may come from what happens after the campaign ends.
The holiday shopping season is shaping up to be bigger, more competitive and more complicated than ever. Consumers are spending, but they’re also scrutinizing every purchase. Here’s what marketers need to understand before the year’s biggest shopping event.
As AI reshapes how consumers find and evaluate products, marketers are racing to improve visibility in AI-generated recommendations. But the real competitive advantage may have less to do with search optimization and more to do with the people willing to recommend a brand. For years, brands have invested heavily in…
Consumers are discovering apps through personal recommendations, questioning subscription value, and approaching AI-driven discovery with skepticism. For marketers, the next phase of app growth will depend less on acquiring downloads and more on earning a permanent place in people’s lives.
As financial anxiety reshapes holiday shopping behavior, marketers face a fundamental challenge: generating demand is no longer enough when consumers are increasingly uncertain about their ability to spend.
NordVPN’s new partnership with the Los Angeles Lakers is the latest example of a growing relationship between technology brands and professional sports.
As AI agents take control of product discovery, comparison and purchasing, marketers face a fundamental challenge to how brands create value. The real threat isn’t that consumers will stop caring about brands, but that brands may lose the opportunity to influence the decisions consumers increasingly delegate to machines.
Read MoreA close look at the MAD//Fest 2026 agenda reveals an industry that has quietly moved beyond AI evangelism and into a more mature conversation about creativity, trust, commerce, culture, and competitive advantage. The technology remains everywhere, but the questions marketers are asking have become considerably more sophisticated.
The next competitive battleground in streaming may not be content at all. As AI-driven discovery reshapes how audiences find programming, metadata is rapidly becoming one of the industry’s most valuable strategic assets—and one of its biggest operational liabilities.
Most organizations are approaching artificial intelligence as another marketing technology to deploy, measuring success by how quickly they can generate more content or automate existing workflows. That mindset risks solving yesterday’s problems with tomorrow’s technology. The real opportunity lies in redesigning how marketing operates from the ground up, creating AI-native…
As artificial intelligence automates media planning and campaign execution, agencies are discovering that access to data is no longer enough to justify their value. The agencies that will thrive over the next decade will be those that use audience intelligence to reshape business strategy long before a media plan is…
Rich Communication Services (RCS) technology itself is impressive, but the larger shift is that commerce is steadily moving into conversations, making messaging one of the most important battlegrounds in the future of customer experience.
Artificial intelligence has transformed marketing execution at extraordinary speed, giving brands access to levels of automation and optimization that would have seemed impossible only a few years ago. Yet as every advertiser gains access to the same AI-powered tools, competitive advantage is shifting away from operational efficiency and back toward…
